The Grove Cromer is teaming up with The Massage Hut to offer hotel guests and visitors holistic massage therapy seven days a week, in a tranquil wooden cabin surrounded by trees and birdsong.

The Massage Hut is a team of four therapists – Christy, Pat, Jason and Ashlee - who all qualified with the Massage Training Institute, a qualification that is recognised by the UK regulatory body for complementary healthcare practitioners, the Complementary and Natural Healthcare Council (CNHC). This means that as well as being able to offer relaxing pamper sessions, therapists are trained to understand and work with clients who have short and long term health issues. 

The Grove in Cromer, owned by three generations of the Graveling family for the past 81 years, is the winner of AA’s Bed and Breakfast with a Story for 2017-18.

Richard, Chris and Liz Graveling picked up the award at a gala lunch hosted by the five-star Landmark Hotel in London on Monday.

“We’re absolutely thrilled to win such a prestigious honour”, said Richard.  “The standard of entries was apparently very high so to come out on top is a real compliment.” 

Simon Hunter Marsh has taken over as Head Chef at the Grove in Cromer and hopes to build on their reputation as one of the best eateries on the Norfolk coast.

Simon started his career at Green Farm working with Phillip Lomax, before travelling to the capital to take up a prestigious post at the Hilton, one of the world’s iconic hotels.  But the call of Norfolk was never far away and Simon came home as the head chef role at the George Hotel in Cley, putting this wonderful Norfolk restaurant firmly on the map. 

The Grove in Cromer has been recognised by the Luxury Travel Guide as their Unique Luxury Hotel of the Year and commended for the high quality of food, amenities and accommodation.

It comes on the back of the Eviivo Hidden Gems award shortlisting earlier in the year – to go with a double AA Rosette, four-star Gold Award and TripAdvisor Certificate of Excellence -  and rounds off the eightieth anniversary of the same family running the Grove.

The judges said:  “The Luxury Travel Guide Awards represent the pinnacle of hospitality achievement, championing the best in their respective fields; therefore to come out on top is truly an achievement to be proud of. This year has seen an unprecedented number of shortlisted companies, providing strong competition in every category.

Glamping- glamorous camping - has swept the nation as the perfect way to relax, unwind and enjoy the country under canvas, yet with all the luxuries one expects from a high-class hotel. And the craze is heading Cromer in Norfolk as one of town's oldest accommodation providers, the Grove joins forces with Magical Camping to provide wonderful holidays in the most beautiful surroundings.

The Grove, owned and run by the Graveling family since 1936, only opened its doors to the public for lunch and dinner under two years ago... and now, under chef Charlie Hodson, has been awarded a straight two rosettes for culinary excellence.

It’s a far cry from the traditional seaside guest house image with which Cromer has long been associated and is a further indication that the town is firmly on the rise.