Friday, 02 August 2019 00:00

Fin-tastic! EACH opens 40th shop in Sheringham

Written by  Michael Jarvis
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Fin-tastic! EACH opens 40th shop in Sheringham

There were great shell-abrations in Sheringham this morning as East Anglia’s Children’s Hospices (EACH) declared its 40th shop of-fish-ially open.

Mermaid Merchelle and Pirate Pete from Elite Productions’ A Mermazing Pirate Adventure, the show on at Sheringham Little Theatre this afternoon, cut the ribbon at the Station Road outlet. Customers then made waves as they flooded through the doors, spending £555 in the first hour.

Naomi Munro, Shop Manager, said: “It was just mermazing scenes here for the ribbon-cutting and I think we’ve done a great job of really sea-zing the day. We couldn’t have fished for much more, that’s for shore.

“The initial support from customers has been s’whale and we hope it won’t drift away going forward. The porpoise of this shop is to help bring in money for the care of children and young people with life-threatening conditions across the region, and support of their families.”

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The shop floor of the former Age UK premises has been completely reorganised and the sorting room has been overhauled, too. It means EACH has been able to increase the levels of clothing, bric-a-brac and other such items on offer, and still have space to lay out a unique children’s zone, with plenty of colouring boards and a reading desk.

The shop also features some bespoke pieces of art capturing the delights of Sheringham, produced by internationally-renowned Norfolk artist and keen EACH supporter Lucy Loveheart.

Sheringham resident Sandra Baldwin was first through the doors and bought a decorative bowl to cheer up a good friend who had broken her elbow. She said: “It’s a fantastic shop and I really love the coordination of all the colours as it means you can go straight to your favourite colour clothing.”

EACH’s retail portfolio is growing at a fast pace, with nine shops having opened last year. This latest shop in Sheringham is its fifth of 2019, joining one opened in Cromer in May, and 17th in Norfolk.

The good cause welcomes donations of the following clean and good-quality goods: clothing, bric-a-brac, modern paperbacks, toys, jewellery, DVDs/CDs, household linens, retro and vintage clothes, and small electrical items. These can be dropped off at the new shop now.

EACH also needs donations of good-quality furniture and can collect it free of charge if you are unable to transport it yourself. Call 01842 821620 for more information.

To put into context the difference just a small donation to a shop can make to the vital work EACH does here are some examples of what your donation could pay for:

-         A top, skirt or pair of trousers worth £5 could pay for art supplies for a session of art therapy

-         A tea set worth £11 could fund an hour of specialist play tailored to a child’s individual needs

-         A nice wedding hat or jacket worth £19 could pay for an hour of vital physiotherapy

-         An item of good-quality furniture or prom dress worth £24 could fund an hour with a psychologist to help guide and support families going through, likely, the toughest period of their lives

In the past financial year EACH shops generated an impressive profit of over £1.1 million that all went towards helping families make the most of their precious time together.

Anyone interested in more information on volunteering at the new shop can email Naomi at This email address is being protected from spambots. You need JavaScript enabled to view it. or just drop by for a chat. Alternatively, call Sarah Throssell on 07540 335680.

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Last modified on Saturday, 17 August 2019 08:33

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    Mum, Anna Knight, 34, Owner and Operator of Little City Norfolk, had been in the process of launching the mobile role play franchise for children before lockdown.

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