Cllr Carl Smith, the council leader, said: “This great free wi-fi is part of our wider work to enhance the experience of visiting the town centre and the market, supporting our improvement of the market facilities themselves and our wider aspirations to enhance digital connectivity.
“Being able to connect digitally is so important to the vibrancy of town centres and their attractiveness as places to invest, visit and shop, opening up new opportunities and ways for people to interact with local businesses and spaces. Access to free wi-fi provides another reason for people to visit the town centre and support their market traders and shops as Covid restricts ease.”
Town centre manager Jonathan Newman, of Great Yarmouth Town Centre Partnership, said: “Having free wi-fi available will give visitors to Great Yarmouth a fantastic added benefit as they shop and dwell around the Market Place and provide traders with an exciting opportunity to engage with their customers in the digital world.
“Shoppers will be able to freely access the internet for information about nearby shops, services, facilities and attractions whilst traders have the potential to post live images and information about their goods on social media. The opportunities to hold digital and live-streaming events in the Market Place can also be explored as the Covid-19 restrictions begin to lift in the coming weeks and the town can encourage public gatherings once again in the Market Place.”
Go Trade is funded with €3.8 million from the EU-funded Interreg France (Channel) England Programme, with additional support coming from local partners. Go Trade stands for Growth of the Visitor Economy through Traditional Markets, Employment and Skills. The scheme started in late 2017 and will conclude in 2022. Twitter: @GoTrade_Markets #GoTrade